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How much is your home worth?

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of REALTORS® once you choose one so they can adjust your selling price accordingly.

Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of real estate agents is the best way to determine the right selling price for your home. A team of real estate agents with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

What we can do for your property!

The Rochelle Maize Luxury Estates team can help transform your home so that it's appealing to buyers. Whether it's fresh paint, landscaping, remodeling, or physical or virtual staging, we're your expert consultants and project managers.

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Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of real estate agents.

Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of REALTORS® to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Our Testimonials

See why our clients love working with us.

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Rick Mischel

Jeff, I just want to say again how impressed I was with you, Kathryn and Rochelle on how you managed and handled this entire sale. Honestly, I've been bragging about your team now for weeks. You really made this process stress...

Nina Sahyeh Kiai & Dr. Reza Ardehali

We love working with Rochelle and her team! Rochelle and her team are efficient, hard working, very knowledgeable about the market, give honest feedback and advice and are professional. We have known Rochelle for 8 years and ...

Howard Murad

It started for me day one but for Rochelle Maize probably months before as she began to guide me in transitioning my penthouse for sale, making minor changes that had a major impact on the saleability. By recommending the corre...

Maream & Michael Milik

Thank you Gayle & Rochelle for taking the time to make Mariam and I feel like we were your most important clients! You always answer all our calls and are constantly keeping us informed… We had been searching for homes for over...

Roger Howard, Partner at Glaser Weil

I have had the privilege of working with Rochelle on 3 very complex residential sale transactions. Her 24/7 attention to all the details, and her ability to resolve the myriad of issues that arose resulted in getting the sale c...

Helma Christiane Bloomberg

My experience with Rochelle has gone beyond my highest expectations. Her professionalism, integrity, and ability to get the job done surpasses anything that I have ever experienced. If you are looking for the best representati...

Eitan Melamed

Rochelle has amazing contacts and amazing instincts and is a pleasure to work with. She is the best I have seen when it comes to closing the deal, regardless of what obstacles may exist.

D & S

Working with the dream team of Rochelle and Gayle has been informative, fast-paced, and fun. We covered the entire market in a matter of days and never felt pressured - and they never said no to any of our many requests. They k...

Chuck Eberly

My wife and I have used Rochelle Maize to buy and sell real estate on many occasions for property in Beverly Hills, Sherman Oaks, Brentwood, and West Los Angeles. Rochelle has handled our transactions with the utmost profession...

Libby & Marvin Markowitz, Lenmar Properties in Beverly Hills

Rochelle Maize is one of the most professional realtors we have ever worked with. We were impressed with her knowledge of the market. She was always available to us. She handled everything from start to finish with such ease. W...

Lyn Konheim, Buckeye Properties in Beverly Hills

I have been a real estate developer for thirty-five years with commercial and residential projects in Beverly Hills, Malibu and on the West side. I have done business with Rochelle Maize in the past and look forward to continui...

Art Barens, Law offices of Art Barens

I would like to confirm that as a client I have been most impressed with Rochelle Maize’s professionalism, business acumen, enthusiasm, attention to detail and follow through. I would not hesitate to recommend her as a broker t...

Allen Gilbert, Esq.

Rochelle Maize is a very experienced and highly professional real estate agent. In recently listing a Beverly Hills home for sale, she developed a thorough marketing plan. She quickly procured a buyer and handled all escrow rel...

Buddy Pepp

Rochelle did an amazing job selling our home. She thoroughly researched the market, which greatly helped in determining the selling price and made certain that only truly qualified buyers toured the property. If I were to descr...

Seller's Guide